Meet the new center g-hook with a contrasting colour for easy-on easy-off assistance when you need some extra help:)
You may have noticed a new design (the center g-hook with a contrasting colour) from your original HuggerPRIMA to the one you got today :) Here's why:
Dedication to Design Innovation & Feedback
You know that we are dedicated to continually improving our Huggers with the best design solutions. Some of very our best ideas for improvement come from you - our Hugger Wearers!
Over the last 4 years, our number one request has been to add a contrasting colour center g-hook so that you can "see" the g-hook to more easily loop it into the other side - especially when you might have some vision impairment from medications or misplacing your glasses, etc.
Why only 1 G-Hook in a contrasting colour?
We, literally, agonize over every design change and try to see any change from all perspectives.
So, here is why we only changed the center g-hook instead of both the bottom & center g-hook:
1) The center g-hook is the only one you need to "see" more efficiently for use and the contrasting colour is hidden once your Hugger is zipped up.
2) The bottom g-hook is already visible for use AND it means that when your Hugger is zipped up, your Hugger is all one colour - simple elegance :)
There are all kinds of Hugger Wearers in the world and while this is just a small design update, it can be mighty to those who need it 💛 Thank you for all of the feedback, #prairiecircle!
